As I watched Fred Thompson, Law and Order's former District Attorney and Tennessee's former U.S. Senator, announce that he was considering a run for the Presidency in 2008, a dull ache invaded my abdomen. Ronald Reagan, Jesse Ventura, Arnold Schwarzenegger, Fred Thompson.
In Thinking Points: Communicating Our American Values and Vision, George Lakoff asserts that while issues are important, issues are not the reason voters choose one candidate over another. People choose to vote for someone because they appear to represent their values, appear to connect with them, appear, therefore, trustworthy, appear authentic. Yes, it's all about appearances and trust.
So, tell me why you would even consider trusting the appearance of someone whose profession, whose most outstanding skill, is making people believe they are someone they aren't? Isn't there something fundamentally stupid about that?
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