Coca Cola Turns Basic Economics On Its Head

I'm still chewing over Coca Cola's announcement that in the face of declining sales, they will raise prices to their remaining customers. Sounds as though Coca Cola is a repository or source for Bush Republicans. Everyone even barely familiar with economic principles knows that if you raise the price, other things being equal, you will sell less. So, Coca Cola management is trying to break their business or, perhaps, they have a secret deal with Republicans for a taxpayer financed bailout while they are circling the bowl. It just never ends with these people, does it?